Sampoerna Brand A - This Is My Go Ahead

For Sampoerna Brand A's nationwide creative competition, Go Ahead Challenge, Studio 1212 developed a 3-tiered content plan under the title "This is My Go Ahead" for the brand's online media, GoAheadPeople.com. With content ranging from a high-production video series that raised the profile of local emerging talents, infographics, documentary-style videos, to online brain teasers and articles, the campaign's key messages were delivered by engaging the audience with a diverse range of formats and high quality production.

Studio 1212 was also responsible for developing briefs for multiple online media, ensuring Brand A's campaigns are communicated effectively through native media content.