Frankfurt Book Fair - Seeing Words

Seeing Words is a graphic design exhibition and a part of the Indonesian Pavillion at the Frankfurt Book Fair 2016. Curated by ADGI, it showcases new reinterpretations of 10 classic works of Indonesian literature, by 10 Indonesian graphic design studios.

Studio 1212 was engaged to design the exhibition booth. Inspired by the local book sellers, we created a contemporary version of a book kiosk. The display juxtaposes the old and the new interpretations of the classic titles. It also includes an informational "window display" where visitors can read the history and growth of Indonesian literature.