Wastu

Identity

  • Year: 2017
     
  • Creative Director: Max Suriaganda
     
  • Graphic Design: Vincent Widjaja

Founded in 2017, Wastu is an Indonesian ready-to-wear brand specializing in the elegantly understated piece and crafted from the ideas of an Indonesian fashion designer, Auguste Soesastro.

Taken from Javanese Sanskrit, Wastu means 'Architecture', which has been Auguste's interest and has inspired him to harmonize architectural lines, geometry, and structures into wearable items. Wastu embodies a way of life in stylish collections affordable for
any budget.

Identity

On architectural blueprints, almost the entire drawing is a technical illustration of an architect’s vision. However, the only presence of the architect is found in the bottom corner of the page, where the firm’s signature is contained in the technical information grid template. For the identity mark, we created a signature grid inspired by the Golden Ratio as an homage to the architectural inspiration of the brand.

Credits:

CAMPAIGN.1
Photographer: Leandro Quintero
Stylist: Karin Wijaya

COLLECTION.1 [Lookbook]
Photographer & Stylist: Wastu & Bobobobo Teams

Neck label
Alternative label
Clothing hang tag
Multi-purpose branded tape
Packaging inserts
Letterhead, business card, care label, tape detailing for clothes, and envelope
Return form, receipt, labels, etc.
Neck label

Influenced also by Bauhaus principle of 'form follows function', we reinforced the concept and brand communication through design applications such as clothing tags, printed matters, website, and branded print/digital campaign for the collection debut.

Architect-fold catalog for COLLECTION.1
Architect-fold catalog for COLLECTION.1
Architect-fold catalog for COLLECTION.1
Architect-fold catalog for COLLECTION.1
Architect-fold catalog for COLLECTION.1
www.shopwastu.com
www.shopwastu.com
www.shopwastu.com
www.shopwastu.com
www.shopwastu.com
CAMPAIGN.1 [Print]
CAMPAIGN.1 [Print]
CAMPAIGN.1 [Print]
CAMPAIGN.1 [Print]
CAMPAIGN.1 [Print]
CAMPAIGN.1 [Print]
CAMPAIGN.1 [Instagram]
CAMPAIGN.1 [Instagram]
CAMPAIGN.1 [Instagram]
CAMPAIGN.1 [Instagram]
CAMPAIGN.1 [Instagram]
CAMPAIGN.1 [Instagram]

CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]

CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]

CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]

CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]

  • Forced From Home
  • Fight The Power
  • There Is Nothing So Stable As Change
  • Daydreaming
  • What Means The World To You
  • Polka Dots And Moonbeams
  • Things In Life
  • For The Good Times

Whoops, looks like something went wrong.

1/1 ErrorException in Filesystem.php line 81: file_put_contents(/home/pt1212/laravel_site2017/storage/framework/sessions/63909f2b34557104e10a7da746d9ad0feb692ec3): failed to open stream: Disk quota exceeded

  1. in Filesystem.php line 81
  2. at HandleExceptions->handleError('2', 'file_put_contents(/home/pt1212/laravel_site2017/storage/framework/sessions/63909f2b34557104e10a7da746d9ad0feb692ec3): failed to open stream: Disk quota exceeded', '/home/pt1212/laravel_site2017/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php', '81', array('path' => '/home/pt1212/laravel_site2017/storage/framework/sessions/63909f2b34557104e10a7da746d9ad0feb692ec3', 'contents' => 'a:4:{s:6:"_token";s:40:"TI1mZRyjSjwKySdbknU42RgeCrv2HqydKRMOh95O";s:9:"_previous";a:1:{s:3:"url";s:47:"https://www.studio-1212.com/project/wastu-eJr8F";}s:9:"_sf2_meta";a:3:{s:1:"u";i:1711635675;s:1:"c";i:1711635675;s:1:"l";s:1:"0";}s:5:"flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 'lock' => true))
  3. at file_put_contents('/home/pt1212/laravel_site2017/storage/framework/sessions/63909f2b34557104e10a7da746d9ad0feb692ec3', 'a:4:{s:6:"_token";s:40:"TI1mZRyjSjwKySdbknU42RgeCrv2HqydKRMOh95O";s:9:"_previous";a:1:{s:3:"url";s:47:"https://www.studio-1212.com/project/wastu-eJr8F";}s:9:"_sf2_meta";a:3:{s:1:"u";i:1711635675;s:1:"c";i:1711635675;s:1:"l";s:1:"0";}s:5:"flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', '2') in Filesystem.php line 81
  4. at Filesystem->put('/home/pt1212/laravel_site2017/storage/framework/sessions/63909f2b34557104e10a7da746d9ad0feb692ec3', 'a:4:{s:6:"_token";s:40:"TI1mZRyjSjwKySdbknU42RgeCrv2HqydKRMOh95O";s:9:"_previous";a:1:{s:3:"url";s:47:"https://www.studio-1212.com/project/wastu-eJr8F";}s:9:"_sf2_meta";a:3:{s:1:"u";i:1711635675;s:1:"c";i:1711635675;s:1:"l";s:1:"0";}s:5:"flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', true) in FileSessionHandler.php line 83
  5. at FileSessionHandler->write('63909f2b34557104e10a7da746d9ad0feb692ec3', 'a:4:{s:6:"_token";s:40:"TI1mZRyjSjwKySdbknU42RgeCrv2HqydKRMOh95O";s:9:"_previous";a:1:{s:3:"url";s:47:"https://www.studio-1212.com/project/wastu-eJr8F";}s:9:"_sf2_meta";a:3:{s:1:"u";i:1711635675;s:1:"c";i:1711635675;s:1:"l";s:1:"0";}s:5:"flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}') in Store.php line 262
  6. at Store->save() in StartSession.php line 88
  7. at StartSession->terminate(object(Request), object(Response)) in Kernel.php line 145
  8. at Kernel->terminate(object(Request), object(Response)) in index.php line 58