Identity
Wastu
Identity
- Year: 2017
- Creative Director: Max Suriaganda
- Graphic Design: Vincent Widjaja
Founded in 2017, Wastu is an Indonesian ready-to-wear brand specializing in the elegantly understated piece and crafted from the ideas of an Indonesian fashion designer, Auguste Soesastro.
Taken from Javanese Sanskrit, Wastu means 'Architecture', which has been Auguste's interest and has inspired him to harmonize architectural lines, geometry, and structures into wearable items. Wastu embodies a way of life in stylish collections affordable for
any budget.
On architectural blueprints, almost the entire drawing is a technical illustration of an architect’s vision. However, the only presence of the architect is found in the bottom corner of the page, where the firm’s signature is contained in the technical information grid template. For the identity mark, we created a signature grid inspired by the Golden Ratio as an homage to the architectural inspiration of the brand.
Credits:
CAMPAIGN.1
Photographer: Leandro Quintero
Stylist: Karin Wijaya
COLLECTION.1 [Lookbook]
Photographer & Stylist: Wastu & Bobobobo Teams
Influenced also by Bauhaus principle of 'form follows function', we reinforced the concept and brand communication through design applications such as clothing tags, printed matters, website, and branded print/digital campaign for the collection debut.
CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]
CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]
CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]
CAMPAIGN.1 [Photography: Leandro Quintero, Stylist: Karin Wijaya]
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- For The Good Times